The guests are asking for more value as the hotel prices have reached the highest prices ever, and surveys show exactly what the guests consider to be the most important. The J.D. Power 2025 North America Hotel Guest Satisfaction Index Study reported that the guests are more satisfied thanks to improved room conditions and advanced technology such as smart TVs, whereas the Hilton’s 2026 Trends Report cites that nine out of ten road trippers consider a comfortable bed to be the most important item. I went through these studies and travelers’ forums to bring you the eight most important amenities at present. If you’re booking stays, these could make or break your trip.
Fast, Reliable Wi-Fi
Truly, it is the oxygen of the present day for all travellers seeking to work, stream, or just stay connected. Studies like Booking.com’s show it’s still the most expected feature, and complaints flood forums when it’s spotty. Hotels investing in high-speed upgrades are winning big.
A Truly Comfortable Bed
A poor night’s sleep can spoil a trip, and Hilton’s surveys reveal that 90% of people see it as the number one indulgence after driving. Hotels with premium mattresses, high-quality linens, and silent rooms are the must-haves; hence, guests even go as far as offering extra for a sleep-stage-friendly setup.
Quality Fitness Facilities
The emphasis on health after the pandemic has turned gyms into essential facilities rather than simply nice amenities. Modern facilities with well-maintained equipment are among the factors that J.D. Power counts as good and continuous wellness benefits that lead to satisfaction and loyalty.
Complimentary Breakfast Done Right
Free breakfast is a favorite amenity for many travelers. Hilton claims that 83% of people consider it a must-have on their road trips. The expensive-looking and extensive buffets made up of fresh and different kinds of food not only save time and money, but also turn a simple perk into a great experience.
Streaming-Capable Smart TVs
According to J.D. Power, the number of guests regarding streaming as a “necessity” has increased to 40%, which is quite a jump from the pre-COVID-19 situation. Watching your favorite shows feels like home, especially if you stay long.
Contactless Services
Touchless options have remained as the most convenient and safest option from mobile check-in to keyless entry. Surveys conducted after the pandemic show that they won’t leave and have already begun to reduce waiting times and problems.
Eco-Friendly Practices
Sustainability practices are highly regarded and the results of some studies show that more than 60 percent of travelers prioritize green amenities such as refillables and energy-saving features this way. It is one of the major eco-friendly travel trends that support luxury.
Wellness and Spa Access
The spa facility, including yoga or simply relaxation areas are on the rise as travelers looking for rejuvenation come in. According to the Global Wellness Institute, the guests are in the state of mind to pay extra for the sleep and wellness privileges.
